Our first resource is this video with some facts about why NOW is the time to focus on planned giving. Feel free to share.
If you're looking for a friendly, personalized idea to reach and engage longtime, loyal supporters - consider a SMALL-BATCH mailing.
We believe "spray and pray" marketing isn't effective, and seen success with smaller, targeted mailings. It's easier to manage and much more cost-friendly than mass-mailings.
Below is a PDF of our video about Small-Batch Planned Giving Marketing. It has plenty of ideas, how-to's and examples to help you deliver a campaign.
If you you'd like to talk to us about SMALL-BATCH mailings send an email to Claire@pgagency.com and we'll set something up.

Take a look and learn how!
This presentation will show you how you can reach planned giving prospects with a budget-friendly, highly-targeted small-batch mailing to select donor segments. Lots of tips and how to's.
One of our most popular presentations is our Legacy Stories workshop. Since 2019, when we first presented this session at the Lone Star Council of Charitable Gift Planners in Fort Worth, Texas, we've shared workshop to AFP and planned giving groups around the country and on Zoom.
Below is a downloadable guide, full of helpful tips and practical how-to's to make your next planned giving donor feature shine.
You'll also find two handouts you can download: our 3 great questions and tips for repurposing donor stories.
If you do use them, we would love to hear about your experience, so let us know! Send an email to Claire@pgagency.com

Share with your development & communications colleagues.
DOWNLOAD PDF OF LEGACY STORIES GUIDEShare with your staff before their next donor interview.
DOWNLOAD PDF OF 3 GREAT QUEESTIONSHere's a handout to help your staff with repurposing stories
DOWNLOAD PDF OF REPURPOSING TIPSThere's so much research online and all those reports we "should read" so we've shared a few of them here, for your reading pleasure.
Glean a few tidbits, maybe send them to your boss or board chair, and credit the original source with the links provided below.
Happy reading!
What's it about?
This report from the Lilly Family School of Philanthropy at Indiana University, gives deeper insights into charitable giving during times of uncertainity.
What's it about?
Asset-based giving (stocks, crypto, DAF grants) is rising — and you don’t need to be a giant institution to accept these gifts. This report is full of plain-language insights for small and growing nonprofits.
What's it about?
NPT’s annual report is a deep dive into DAF trends—including assets under management, grants, and types of contributions. Highly relevant for nonprofits looking to better tap into DAF giving.
What's it about?
This is another take on the burgeoning growth of DAFs, and it focuses on the way DAFs tend to "sit there" and the why behind that.
What's it about?
Donor-advised funds (DAFs) are growing fast — and many of your donors may be giving this way. This report helps you understand how DAF donors behave, so you’re not leaving gifts on the table.
SOURCE: Fidelity Charitable


















- Director who worked with the Planned Giving Agency

The Planned Giving Agency, LLC
Copyright © 2025 The Planned Giving Agency. Content is educational, not intended as legal advice.
THE PLANNED GIVING AGENCY, LLC
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