Do your donors feel appreciated?
Your nonprofit's legacy society is the cornerstone of your planned giving program. More than a list of names in the back of an annual report, a legacy society is the stewardship bedrock leading to more and larger gifts.
First, it's a way to acknowledge and recognize donors. When your donor shares their planned giving intention, you typically ask them if they'd like to be included in the legacy society/circle. It's optional. They can say no - or say "yes" and remain anonymous.
Second, a legacy society is a friendly image when you promote the idea of planned giving. Legacy society features in a newsletter, signage at reunions, welcoming new members at events, and more.
Is your legacy society/circle in tip-top shape? Don't have a formalized society and thinking of starting one?
We can help.
Want to talk about your legacy society? We're here to listen, because we're your friends in planned giving.
It's one of the most popular round-table topics at meetings and conferences:
"What can we do with our legacy society? Do you have ideas for benefits? Do we need a pin?"
We put together a list of som best practices, for you to consider.
Your planned giving donors are special. How will you make them feel special?

Designing a unique image for your legacy society or circle promotes instant recognition and a sense of gravitas.

What do you offer your legacy society members? You can offer priority access to events, special invitations and more.

We've help orgs design a pin, but just love Girl Scouts of the USA's Juliette Gordon Low Society pin. (not ours, fyi)

Make sure you have all the legacy society essentials on hand. Ways to give guides, preference forms, etc.

Insider communications with news & features are a great way to steward legacy (and other special) donors.

Reunions. volunteer luncheons and other events are perfect to promote planned giving and the legacy society.

Feature donors on existing platforms like social media. Donor stories communicate social proof & practicality.

Legacy members should receive top-tier treatment at events and personalized stewardship from development.

It's not difficult to start a legacy society, even with just a few known planned giving donors. You need a name, an image, benefits and essential materials like donor preference and gift intention forms.

Do your legacy supporters feel appreciated? It's important to stay in touch to ensure your nonprofit stays in their plans. Also, we know identified legacy donors often make other significant gifts. Is your legacy society in tip-top shape? If you feel yours needs a glow-up, get in touch.
Laura Gillespie, Upper Valley Haven, Vermont

We can help you make sure your nonprofit's planned giving stewardship and legacy society are in tip-top shape!
The Planned Giving Agency, LLC
Copyright © 2025 The Planned Giving Agency. Content is educational, not intended as legal advice.
THE PLANNED GIVING AGENCY, LLC
Cookies analyze website traffic & optimize experience. Accept and data will be aggregated with other user data.