Claire is a nationally-recognized nonprofit marketing specialist and presenter who has worked with hundreds of organizations within the non-profit sector. This former broadcast journalist (ABC radio, CNN, SiriusXM) and public relations professional has a unique perspective that is truly "donor centric." She focuses on creating highly-tailored marketing campaigns with a focus on legacy, stewardship and planned giving outreach.

 

What Claire says about...

Marketing and Baby Boomers

 

"Baby Boomers are a great prospect group, and if you take a niche approach you can get fabulous results. For instance, if you want to reach alumni, instead of targeting by class year, identify a more specific demographic like retired graduates of your nursing school and do a peer-outreach campaign to promote the idea of IRA/401k legacy gifts, perhaps to support a specific scholarship fund."

 

What Claire says about working with The PG Agency's Senior Vice President, Diana Grosz...

 

"Diana is happiest analyzing data and that's good news for our clients. She really understands what development professionals need -- because she's dealt with all those issues firsthand working for nonprofits.  Diana truly enjoys our main philanthropic audience -- older Americans. She volunteers with a local housing group helping seniors age in place and is passionate about many issues. She credits her grandmother, Anna, a survivor of Auschwitz, for giving her a "strong sense of social justice." Read more about Diana here...